Zumiez Best Foot Foward 2015

Client: Zumiez

Agency: None; I functioned as part of the in-house Zumiez team.

Project Scope : Creative, Production, Operations, & Logistics

Summary: To execute both promotion and production of Zumiez Best Foot Forward 2015 contest series, finals, and week long winners trip.

Promotion: Develop and manage a cross functional marketing plan including, branding, website, email, social media, in-store promotion, teaser edit and posts w/media partner The Berrics.

Production: Schedule and manage a 37 city, four month tour across North America. Securing all skateparks and permits, park branding plan, road crew, sponsorship acquisition, to be main POC with all sponsors to arrange for pro teams to guest judge contests, as well as arrange filming logistics w/media partner The Berrics to deliver content on schedule per our media plan.