Diageo World Class 2023 World Championships

Client: Diageo Netherlands

Agency: NVE Experience Agency

Project Scope : Creative, Production, Operations, & Logistics

Summary: Hosting the global finals of World Class in Sao Paulo Brazil, we flew in 54 winners and their guests from around the world to determine who the best bar tender of 2023 is. Across five days, 50+ incredible events, 350 + global and 400 local guests got to experience brand education, local watering holes, local artistic culture, industry bonding, and riveting competition to identify one winner.