YouTube VidCon 2022

Client: YouTube

Agency: MAS

Project Scope : Creative, Production, Operations, Logistics, & Interactive

Summary: To concept, design, and execute YouTube’s VidCon 2022 presence. The activation ran across multiple days reaching thousands of attendees. There were two attractions, the YouTube Drive Thru, which was developed from line que’s to ordering custom creator inspired snacks from our touch screen kiosks, to hopping into your golf cart chauferred experience of being driven through photo moments and festival vibes on the way to pick up your order. We not only designed and built the facade of a fast food restaurant, we had a back of house kitchen operation filling orders in real time. The second piece was a co-branded experience w/Mr. Beast. This was a custom built 40’ tall gumball machine, where attendees got to use massive coins to give the handle a spin and win prizes. Mr. Beast himself even made an appearance and gave away some cash.