YouTube Artist Lounge, Coachella 2022

Client: YouTube

Agency: MAS

Project Scope: Creative, Production, Operations, & Logistics

Summary: To create a lounge in the artists compound at Coachella, providing a beacon of refreshment for artists and their guests to enjoy refreshments, snacks, and live feeds from all stages. Develop and manage budget as well as timeline, programming for the lounge, attendee journey, content development for screens, design and fabrication, lead all production elements with the festival (power, internet, etc…), logistics for decor, all staffing, and executive transportation on festival grounds.