YouTube Creator Compound, Coachella 2022

Client: YouTube

Agency: MAS

Project Scope: Creative, Production, Operations & Logistics

Summary: To create a unique, one of a kind Coachella glamping experience for six YouTube creators and their plus ones to create original content for Shorts. Develop and manage budget as well as timeline, programming for creators, attendee journey, design and fabrication, lead all production elements with the festival (power, internet, etc…), logistics for decor, all staffing.

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